![]() Why should one day be any different from another? Why should anything ever actually be “on sale”? The only real deals are the things they’re getting rid of because no one else would buy them. ![]() It was after I made this realization, with many months of non-television watching behind me, that I recalled all of the other holiday based sales: Thanksgiving New Year’s Boxing Day Easter Valentine’s Day. The “sale” is nothing but a gimmick, a drop of green food dye in an otherwise honest pint of ale. This is the price they mean to set to make their business case. “Why, of course,” they say, “Let us attach to our flower a four leaf clover, the brand of the nearest holiday.”īut honestly, is it realistic to believe, as a sensible, thoughtful human being, that the purveyors of this software have not carefully analyzed the market and determined the correct price point for their software? Is there any sincerity in this “special deal”? How can they sweeten the pot? What ultraviolet patterns can they place upon their flowery emails to attract the instinct driven Bumblebees of Consumption? The people who market such software have a problem. ![]() In Canada and the United States, there is only one time of year in which it makes sense for the vast majority of citizens to purchase such software. Let me tell you: it is really, really stupid.Ĭonsider the idea of tax software. As a Mustachian who doesn’t have a TV because he somehow forgot to upgrade to an HD receiver, I’ve re-engaged the non-consumer cogs of my reasoning centres just enough for this ad to make me twitch to its stupidity.Īnd it is stupid. As North Americans, we’ve seen this sort of eye candy so many times in our lives that we’ve grown desensitized to how stupid it is. Patrick’s Day savings!” and something struck me as odd. I received an email today entitled “Tax Software: Only 5 days left of special St. Your mind is invaded, pervaded, often left unsated and your thoughts are superseded by the idea that all of this over-the-top marketing is somehow natural. There’s a thing that happens to your brain when you watch television and you absorb Consumer Culture directly from its Unholy Altar. ![]() Subtitle: Tax Software: Only 5 days left of special St. ![]() Frugal Toque does! Here’s an interesting rant he sent me a few weeks ago, which I thought would be ideal for this weekend’s guest posting: Money Mustache has nothing to say right now. ![]()
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